Our job > To measure

SEO can’t be considered as a series of easy tips to implement on a website to boost  its visibility on search engines.

On the contrary, SEO is the result of comparison between our knowledge of how search engines work and data. These data come from several sources that give us a complete vision of the website’s activity.

Among the sources used by Aposition in its analysis, let's quote two main categories: Aposition’s external and internal sources.

External sources: Aposition uses your traffic analysis tool to measure and analyze your website audience, as it includes relevant indicators for SEO. If you don't have such a tool already, Aposition will propose one to you. We also take into account your server logs and perform log analysis to highlight, for instance, the way search engines crawl your website

Internal sources: Aposition has a knowledgebase focused on the interests of Net surfers in terms of keyword search or practice of search engines, on the evolutions of search engines, positioning and competitive universes (e.g., computing, leisure, luxury) …

 

Return on investissement (ROI)

To analyze